Building strong relationships with families starts with having a recognizable school or district brand that people trust.
Watch our on-demand webinar where we explore both the overarching strategies and tactical elements that school districts have used to build trustworthy, recognizable brands.
Our expert speakers, Martha Dyer (Branding and Design Manager, Gwinnett County Public Schools), and Kate Hope (Assistant Director of Communications, Magnolia ISD) share how they have improved engagement with families in their districts.
You’ll learn:
- Strategies for creating a school or district brand that engages all families, on all channels
- Practical tips for ensuring visual and tonal consistency
- How Smore for Teams can empower you to build a school or district brand that is trusted by families and stakeholders
Meet the Speakers
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Martha Dyer
Branding and Design Manager, Gwinnett County Public Schools Martha has more than 30 years of experience in digital design and production, both in the private and education sectors. She currently serves as the Branding and Design Manager in the Department of Communications and Media Relations at Gwinnett County Public Schools. Martha believes that it’s critical to stay current with evolving technology, while centering the principles of branding, design, and audience-focused messaging. |
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Kate Hope
Assistant Director of Communications, Magnolia ISD Kate Hope holds a degree in journalism with a focus on public relations. With over 11 years of experience in public school communications, she currently serves as the Marketing Coordinator for Magnolia ISD. In her role, Kate oversees the district’s website, develops creative materials, manages social media accounts, creates videos, and supports all communications efforts within the district. |
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David Leshaw
Director of Growth Marketing, SchoolStatus David began his career working as an Admissions Director at a high school in New York City, later becoming a Director of Growth Marketing at Smore and SchoolStatus, where he is responsible for coordinating the multi-channel marketing efforts for the beloved Smore brand.
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