Chelmsford, Essex-based digital marketing agency Appkazoo has launched a new lead generation and client relationship management application known as LeadKazoo.
The latest development from digital marketing company Appkazoo allows website owners to record personalised greetings that include a variety of calls to action, such as promotion opt-ins or links to social media channels. Visitors to a website are also offered the opportunity to make bookings, a feature that can be used for multiple purposes.
Many businesses are transitioning towards a digital-first approach, a trend that has only been accelerated by the pandemic. For small businesses with a limited budget, the new tool provides a cost-effective means by which to capture more leads and drive sales.
While retail e-commerce sales have been steadily increasing every year, 2020 marked a jump of almost $1 trillion dollars, according to figures reported by Statista. The website projects that global e-retail sales will reach $6.388 trillion by 2024.
Another significant trend is the unprecedented use of mobile devices, which accounted for almost 70% of all retail website visits in 2020. Optimised for use across any type of device, LeadKazoo provides a flexible and easy-to-use tool that helps businesses to increase website conversion rates.
The application is added to website pages with a single line of HTML code. After recording a short video message, users can then customise the tool to suit a range of desired outcomes. These could include opting into a specific offer or requesting more information.
The calendar-based booking widget is suitable for businesses that operate with appointments, such as real estate agents or consultants. Integration with the OpenTable application allows restaurants to manage table bookings.
